Today Ab Initio is extremely successful and is growing rapidly. A key ingredient of our success and our growth are our Technical Account Managers (TAMs). Our TAMs look after named, existing Ab Initio customers, and support our sales staff in new accounts. Their role is simple; to make those customers successful with Ab Initio software. This typically entails building and maintaining an exceptionally strong working relationship with the customer, at many levels of their organization, liaising with their decision makers and architects to disseminate and communicate the value of Ab Initio and to explain how the software fits their requirements, and shaping and leading consulting engagements with those organizations to demonstrate the Ab Initio value-add. Beyond this TAMs stays intimately involved in the customers’ Ab Initio projects, ensuring that they are wholly successful long- term.